SAMPLE REPORT
This is an anonymized example of a full AIMedScore audit report. All names, locations, and details have been changed for demonstration purposes.
Dr. Marco Vitale
Cardiologist
Lisbon, Portugal
Executive Summary
Dr. Marco Vitale has an overall score of 38, classified as ‘Weak’ in online visibility. Gemini shows the best performance, while Claude has the lowest score, highlighting the critical gap of lacking a personal website. Closing this gap will significantly improve the doctor’s visibility, fostering trust and facilitating patient outreach.
Gemini 44/100
Highest score with notable digital authority signals.
Claude 32/100
Lowest score reflecting gaps in identity clarity and digital authority.
Gemini and Claude — 12 pts
Reflects a critical need for enhancing digital authority and visibility.
- Dr. Marco Vitale has a clear identity across multiple platforms.
- No visibility in key searches for cardiologists.
- The absence of a personal website is a significant gap.
A patient in Lisbon searching for a cardiologist turns to AI tools. In the first AI search, they find names like Dr. Ferreira Santos and Dr. Costa Ribeiro as leading figures. In the second AI search, Dr. Almeida Lopes appears, further compounding the feeling of loss. The third search lists only institutional providers, leaving the patient feeling anxious and lost. The invisibility of Dr. Vitale jeopardizes potential patient trust and reach.
Researcher Reports
ChatGPT
ChatGPTYour online visibility is critically low, with significant gaps in directory presence and social media. Establishing a Google Business Profile is essential for increasing your searchability. Enhancing your LinkedIn and online directories would support your professional image.
- Dr. Vitale is confidently found across sources with consistent name and title
- Identified as a Cardiologist located in Lisbon, Portugal
- Multiple publications indicate professional authority (e.g., PubMed articles)
- Institutional page supports specialization
- Information found is mostly current with neutral sentiment
- Not listed in key search results for cardiologists in Lisbon
- No personal website found, severely hurting visibility
- No social media profiles found
- Not listed on key directories or Google Business Profile
- No Wikipedia page or significant media coverage
| #1 | Create a Google Business Profile | Easy+10 |
| #2 | Establish a LinkedIn Profile | Easy+3 |
| #3 | Enhance Online Directory Presence | Medium+10 |
Claude
ClaudeYour digital presence requires urgent enhancement in cardiologist-specific visibility; potential patients are unable to locate you effectively. Establishing and optimizing a Google Business Profile and presence on key directories will have a significant impact. Building a comprehensive social media presence will also enhance your credibility.
- Found as Dr. Marco Vitale with specialization in cardiology noted
- Some publications mentioned; Google Scholar profile present
- Basic LinkedIn profile present with 500+ connections
- Listed in multiple hospital directories with specialization
- Information recent and certifications up to date
- No presence in ‘best cardiologist’ or ‘recommended cardiologist’ searches
- No personal website hinders professional visibility
- No Instagram, Facebook, YouTube, or TikTok presence
- No Wikipedia presence or media coverage
- Profiles on key patient platforms like directories missing
| #1 | Enhance Category-Specific Online Visibility | Medium+10 |
| #2 | Establish a Comprehensive Social Media Presence | Medium+8 |
| #3 | Create a Personal Website | Hard+8 |
Gemini
GeminiDr. Vitale has a strong reputation but lacks visibility in critical patient-centric searches. Establishing a Google Business Profile and improving SEO are essential to enhance search rankings for cardiologists in Lisbon, significantly impacting patient engagement.
- Confidently found across multiple reliable medical platforms and hospital websites
- Has a PhD, multiple publications, and is featured in medical videos
- Listed in some directories with positive reviews
- Featured in medical content on YouTube channels
- Information on professional profiles and videos is current and positive
- Not found in top results for ‘best Cardiologist in Lisbon’ searches
- No personal website or dedicated social media profiles
- No listings on key patient platforms, lacks Google Business Profile
- Absence of a Wikipedia page and limited high-impact publications
- No LinkedIn, Instagram, or Facebook presence
| #1 | Develop Google Business Profile | Easy+11 |
| #2 | Enhance SEO for Personal Branding | Medium+25 |
| #3 | Create a Personal Website | Medium+10 |
Scoring Matrix
| Category | Average | ChatGPT | Claude | Gemini |
|---|---|---|---|---|
| Total/100 | 37 | 39 | 32 | 44 |
Platform Audit
No website limits brand presence and direct patient engagement.
Complete absence restricts visibility. A personal website is the single most impactful owned channel for AI visibility — without it, models must reconstruct your identity from scattered third-party sources.
Basic profile present, lacking specialization detail.
Needs enhanced SEO signals for discoverability. The profile exists but does not clearly communicate cardiology specialization, reducing its value as a professional identity signal.
Absence limits outreach.
Not found, negatively affecting engagement with patients who research doctors on social media before booking appointments.
No direct patient engagement channel.
Not found, further limiting visibility. A Facebook Business Page serves as a community engagement tool and contributes to NAP consistency.
No personal visibility further reduces outreach.
Not found, impacting social credibility. The absence of both Facebook Page and Profile means zero Facebook-based signals for AI models to index.
Positive engagement in medical content, but lacking in personal branding.
Featured in medical content on hospital YouTube channels, which shows positive engagement. However, there is no personal channel, limiting the ability to build a dedicated video content library.
No presence limits engagement with younger patients.
Missing, indicating weak generational outreach. While a lower-weight signal, TikTok is increasingly used by patients researching health topics.
Recommendations
Establish a Google Business Profile
This is crucial to improve local SEO and enhance visibility in search results. A Google Business Profile is the single fastest way to appear in local searches and maps results, directly feeding the signals that AI models use for location-based recommendations.
Guaranteed score gains across all LLMs. The highest-impact, lowest-effort action available.
Create a Personal Website
Establish an informative site to enhance digital presence and search exposure. A professional website serves as the central hub of your online identity — it’s the single most important owned channel for AI visibility, giving all three models a reliable source for your credentials, specialization, and contact details.
Critical platform for credibility and engagement. Every other digital signal is strengthened by the existence of a professional website.
Boost LinkedIn Profile
Enhance the profile with detailed specialization to improve networking and referrals. Your LinkedIn profile exists but lacks clear cardiology specialization detail. Adding a professional headline, detailed experience section, and medical credentials will transform it from a basic profile to a strong professional signal.
Accessible means to enhance credibility swiftly. LinkedIn is one of the most-indexed professional platforms across all three AI models.
Register in Professional Directories
Join critical medical directories to increase discoverability. Being listed on trusted healthcare directories gives AI models multiple independent sources to verify your identity, specialization, and location — building the multi-channel presence that drives recommendation confidence.
Builds multi-channel patient accessibility. Directory listings are permanent, indexable signals that compound over time.
Enhance SEO for Personal Branding
Implement SEO best practices across platforms to improve rank in searches. Optimizing existing content with targeted keywords related to cardiology in Lisbon will help AI models associate your name with your specialty and location in search contexts.
Substantial score improvement with focused effort. Gemini’s real-time web access means SEO improvements are reflected quickly.
Engage with Media for Visibility
Build relationships with local media to gain mentions and articles regarding expertise. Press coverage creates high-authority signals that AI models treat as third-party validation of your expertise — one of the strongest differentiators between being merely known and being actively recommended.
Creates authentic credibility through outside validation. Press mentions are permanent, high-weight authority signals.
Activate Medical Content on YouTube
Start creating educational content on digital health topics to establish authority. You’re already featured on hospital YouTube channels — creating your own channel with patient education content would convert that passive visibility into an owned, growing signal.
Engagement-driven benefit, improving patient interactions. Builds on existing video presence.
Create Social Media Accounts
Establish a presence on Instagram and Facebook to foster community connections. Social media profiles serve as identity verification points for AI models and create direct patient engagement channels that reinforce your professional presence.
Immediate interaction tool for potential patients. Closes the social platform gap that is particularly impacting your Claude score.
Your Action Plan
Days 1–30 — Foundation
4 actionsThese are the actions you can begin immediately. They establish the owned channels and foundational signals that AI models need before they can confidently identify and recommend you. Everything in later phases builds on what you set up here.
No personal website was detected by any of the three AI models. This is the most critical gap in your visibility — without a website, AI models must reconstruct your identity entirely from third-party sources, which are incomplete and inconsistent.
Build a professional website that clearly states your full name, title, cardiology specialization, clinic location in Lisbon, credentials, and contact details. Include a professional bio, list of services, and at least one piece of informational content about your specialty.
A professional website becomes the primary anchor of your digital identity. AI models treat owned websites as the most reliable source of information about a professional. Every other signal — directories, social profiles, press mentions — is strengthened when it can be cross-referenced against an owned website.
Your website becomes the central hub that all three models reference, improving scores across Existence & Identity Clarity, Social & Platform Presence, and Information Quality simultaneously.
Your next audit will check whether a personal website exists and whether it contains current, specialty-relevant content. Keep it updated at least monthly.
Your LinkedIn profile exists but lacks clear cardiology specialization details. Two of three models flagged it as inconsistent or basic, limiting its value as a professional identity signal.
Update your LinkedIn profile with a professional headline that includes ‘Cardiologist’ and ‘Lisbon’, add a detailed experience section with your credentials, and ensure your profile photo and banner are professional.
LinkedIn is one of the most-indexed professional platforms. AI models use it for identity verification and professional context. A complete, specialty-specific profile strengthens the signals that connect your name to your specialty and location.
All three models will index a stronger professional identity signal, improving your Existence & Identity Clarity and Social & Platform Presence scores.
LinkedIn profiles are re-indexed regularly. Keep your profile current and add posts or articles periodically to maintain signal strength.
No Google Business Profile was detected. This is a critical gap for local visibility — Google Business is the primary signal that AI models use for location-based professional recommendations.
Create and verify a Google Business Profile with your full name, cardiology specialization, clinic address in Lisbon, phone number, website (once created), and business hours. Add professional photos and encourage patients to leave reviews.
Google Business Profile feeds directly into Google’s local search results and is heavily indexed by Gemini. It also provides structured data that ChatGPT and Claude can access, making it one of the highest-impact single actions you can take.
Immediate improvement in Professional Directory Presence scores across all three models, with the largest impact on Gemini (+11 points estimated).
Keep your Google Business Profile active with regular review responses and updated information. Review recency is a key signal for ongoing visibility.
NAP (Name, Address, Phone) consistency could not be fully verified because you lack the foundational platforms needed for cross-referencing. Without a website, Google Business Profile, and complete directory listings, your NAP signals are fragmented.
As you build each platform (website, Google Business, directories, social profiles), ensure your name, address, and phone number are identical everywhere. Use the exact same format on every platform.
NAP consistency is a fundamental signal for AI models. When your contact details match across multiple independent sources, models gain confidence that they are describing the correct person. Any inconsistency fragments your identity graph.
Consistent NAP across all new platforms will reinforce your identity signals and prevent the confusion that leads to lower scores.
Any time you change a phone number, address, or clinic name, update ALL platforms simultaneously. Your next audit will flag any inconsistencies.
Days 31–60 — Authority
2 actionsYour foundational signals are either already in place or being established in Phase 1. These actions now extend your visibility into the platforms and signals that AI models actively consult when answering the query that matters most: “Who is the best cardiologist in Lisbon?”
You are listed in some hospital directories but are missing from key patient-facing platforms. Patients searching through trusted directory sites will not find you.
Register on the primary healthcare directories in your region, as well as Google-indexed international platforms. Ensure each listing includes your full credentials, specialization, clinic address, and a link to your website.
Directory listings create multiple independent verification points for AI models. When your name, specialty, and location appear across several trusted directories, models gain the confidence needed to include you in category search results.
Significant improvement in Professional Directory Presence scores, with ChatGPT seeing the largest estimated gain (+10 points).
Directory listings are permanent once created. Check them quarterly to ensure information remains current and consistent.
While some positive reviews exist on directory sites, you lack reviews on the platforms that matter most — particularly Google Business (which doesn’t exist yet) and the primary healthcare directory.
Once your Google Business Profile is established (Phase 1), implement a systematic review request process. Ask satisfied patients to leave a Google review. Aim for at least 5 reviews in the first month, then 2-3 per month ongoing.
Review signals — particularly recency and volume — are a key input for AI recommendation confidence. Five recent reviews carry more weight than fifty old ones. Google reviews are especially impactful because they feed directly into the signals used by all three models.
Improved review signals will strengthen your Professional Directory Presence and Information Quality scores, particularly on Gemini which heavily weights the Google ecosystem.
Review momentum matters more than review volume. Keep requesting reviews consistently — a drop in review activity will gradually weaken the signal.
Days 61–90 — Amplification
2 actionsThese actions require time, relationships, or accumulated evidence to execute well. They target the highest-authority signals in the AI visibility model — the ones that separate professionals who are merely findable from those who are actively recommended.
No press or media coverage was detected by any model. Press mentions are one of the highest-weight authority signals available, and their absence limits your ability to move from ‘findable’ to ‘recommended.’
Reach out to local health publications and media outlets to offer expert commentary on cardiology topics. Pitch seasonal heart health articles, commentary on new treatments, or expert reactions to health news. Target both online and traditional media.
Press coverage creates permanent, high-credibility authority signals. AI models treat media mentions as editorial validation — a third party decided your expertise was worth featuring. This is one of the strongest signals for moving into category search results.
Even one press placement can shift Digital Authority scores by 3-4 points. Multiple placements create a compounding pattern that strongly influences category search rankings across all three models.
Press coverage is permanent once published. Each article becomes a long-term indexed signal. Your next audit will detect any new press mentions.
No Wikipedia page or encyclopedic reference was detected. Wikipedia is the single highest-authority signal, but creating a page requires meeting notability criteria through press coverage and publications.
Build toward Wikipedia notability by completing the press and publication actions first. Wikipedia requires ‘significant coverage in reliable, independent sources.’ Once you have 3-4 press articles and indexed publications, assess whether a Wikipedia page submission is viable.
Wikipedia is a foundational source for all three AI models. When a Wikipedia page exists, it becomes the primary identity anchor. Without it, models must reconstruct your identity from multiple weaker signals — which is why building those signals first is essential.
A Wikipedia page, once established, can improve your overall score by 5-8 points across all three models. It is the single most impactful signal you can build — but it requires the foundation of press and publications first.
Wikipedia is a long-term goal. Focus on press coverage and publications first. Your next audit will track whether your authority signals have strengthened enough to support a future Wikipedia submission.
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